I look like Anthony Michael Hall
The Shrek Forever After All-Family Event at McDonald’s

Ogre The Top McNuggets of Fun!

The Shrek Forever After All-Family Event at McDonald’s

McDonald’s wanted to build an All-Family Event around the premiere of Shrek Forever After to promote sales of Chicken McNuggets. Just a few creative restrictions, however: Shrek couldn’t endorse, eat, touch, or even look longingly at the McNuggets. Read On

Monopoly at McDonald’s ‘07 Promotional Game

It’s all about the food!

Monopoly at McDonald’s ‘07 Promotional Game

The client wanted to make sure this annual promotion was ultimately creating more cravings for McDonald’s Fries than for Hasbro’s board games. So we came up with an internal creative theme—“McDonald’s food is the key to winning cash.” Read On

Symantec Emoticon Photo Contest

There’s only one Ansel Adams, but millions of Uncle Bobs

Symantec Emoticon Photo Contest

The client asked us to refresh their worldwide digital photography contest, hoping we could solve two big problems: 1) Too few submissions 2) all from the wrong demographic. The contest’s predictable categories (best landscape photo, best portrait, etc.) attracted mostly pro photographers. Symantec wanted to engage with the much larger pool of amateur digital camera users. Read On

McDonald’s “Breakfast Defense” Direct Mail Program

Killing the competition with consumer kindness

McDonald’s “Breakfast Defense” Direct Mail Program

When it’s done right, marketing offers creative, affordable solutions to business problems. McDonald’s problem in defending against the impending launch of Wendy’s breakfast menu was not knowing when and where Wendy’s would strike next. Read On

McDonald’s Global Packaging Re-Branding

Leading Team America to Victory!

McDonald’s Global Packaging Re-Branding

When McDonald’s UK-based global design agency struggled with McDonald’s voice on packaging, the client asked me to lead the American copywriting team. The goal? On-brand messaging that would strike up conversations with customers about the menu items they loved. Read On

McDonald’s Global Activation of Ice Age 3: Dawn of the Dinosaurs

Thinking globally, working locally

McDonald’s Global Activation of Ice Age 3: Dawn of the Dinosaurs

The clear favorite to win this shootout for McDonald’s global activation of Ice Age 3 was a competitive agency that had already executed similar global programs. I led our creative team to the dark-horse victory by focusing on ideas that were simple and universally appealing, but had a strong local angle. Read On

McDonald’s Flavor Battle: African American Event Marketing & Online Sweepstakes

Helping Mickey D’s Steal the Show

McDonald’s Flavor Battle: African American Event Marketing & Online Sweepstakes

Sprite invited McDonald’s to co-sponsor a portion of the African-American-focused “Sprite Step Off,” a step team competition touring dozens of cities. McDonald’s challenge to us: How do we fill the allotted stage time with relevant branded content that the attendees will love? Read On

U Pick the Winners In-Store Game & Online Sweepstakes

Making March Madness Fun For All

U Pick the Winners In-Store Game & Online Sweepstakes

For some folks, the NCAA Tournament is the most exciting time of the year. For others, well, it’s just March. Read On

Turn Up the World Cup! National Online Sweepstakes

Feeding the Passion for Fútbol

Turn Up the World Cup! National Online Sweepstakes

I led several Hispanic Consumer Marketing projects for McDonald’s, including the creation of their current Hispanic marketing platform, “Alimenta La Pasión” (Feed the Passion). This World Cup promotion serves as a good example of how to lead with ethnic insights to create a program that works for both Hispanic and general consumers. Read On

Wrangler Rugged Wear Print Campaign

Because You Can’t Drive a Tractor In Cowboy Britches

Wrangler Rugged Wear Print Campaign

The brief, like all the great ones, was very simple. It said, “These are farmer jeans.” Read On

Kenmore Elite Print Campaign

Clients say the darndest things

Kenmore Elite Print Campaign

The inspiration for this campaign came from the client, who mentioned an arcane but intriguing rule of Kenmore production. Read On

Everest Mint Gum Print Ad

Dude, That’s Just Cold

Everest Mint Gum Print Ad

Everest wanted to position itself as the “colder than cold” mint gum. That’s a premise you can have fun with. Read On

Ameritrade TV Spot “Chanco Wireless”

Making the complex simple. (And kinda funny.)

Ameritrade TV Spot “Chanco Wireless”

The client needed a :60 spot touting their superior order routing process. Our goal was to make the benefit seem as simple and appealing as giving your best friend a noogie. Read On

Illinois Lottery TV Campaign

Players have more fun. (But not piano players.)

Illinois Lottery TV Campaign

Three things I really like about these spots: They’re fun, in a way that I think leaves you wanting to play the lottery. We produced them for cheap, but they still look pretty good. And watching that piano drop from the sky was a blast. Read On

Sears “Brand/Retail” TV Spots

With Savings Like These …

Sears “Brand/Retail” TV Spots

Here are some of the hybrid spots I did for Sears, designed to work as both brand TV spots and retail spots hyping big sales. Read On

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