I look like Anthony Michael Hall
McDonald’s Global Packaging Re-Branding

Leading Team America to Victory!

McDonald’s Global Packaging Re-Branding

When McDonald’s UK-based global design agency struggled with McDonald’s voice on packaging, the client asked me to lead the American copywriting team. The goal? On-brand messaging that would strike up conversations with customers about the menu items they loved. Read On

Wrangler Rugged Wear Print Campaign

Because You Can’t Drive a Tractor In Cowboy Britches

Wrangler Rugged Wear Print Campaign

The brief, like all the great ones, was very simple. It said, “These are farmer jeans.” Read On

Everest Mint Gum Print Ad

Dude, That’s Just Cold

Everest Mint Gum Print Ad

Everest wanted to position itself as the “colder than cold” mint gum. That’s a premise you can have fun with. Read On

Illinois Lottery TV Campaign

Players have more fun. (But not piano players.)

Illinois Lottery TV Campaign

The nice thing about working in Chicago is watching great improv performers like T.J. Jagadowski blow up your script. Read On