I look like Anthony Michael Hall

Clients say the darndest things

Kenmore Elite Print Campaign

The inspiration for this campaign came from the client, who mentioned an arcane but intriguing rule of Kenmore production.

The client said that they aren’t allowed to go into production on any Kenmore appliance until they can prove it can be sold for less than competitive models that work the same, or work harder than competitive models that cost the same.

In other words, every Kenmore requires a compelling reason for being.

Clients say the darndest things

Kenmore Elite Print Campaign

Kenmore Elite Print Campaign

The inspiration for this campaign came from the client, who mentioned an arcane but intriguing rule of Kenmore production.

The client said that they aren’t allowed to go into production on any Kenmore appliance until they can prove it can be sold for less than competitive models that work the same, or work harder than competitive models that cost the same.

In other words, every Kenmore requires a compelling reason for being.

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Kenmore Elite Print Campaign
Kenmore Elite Print Campaign
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